Extended Practice Brief #5: Research [Ruban X Graphic Design]

• Plastic Card

• Pricing 
• https://www.theplasticcardpeople.co.uk/ - Minimum card to buy is 250 pieces (too much!!!)
• https://www.plasmadesign.co.uk/translucent-plastic-cards - different colour are priced differently 
  
• https://www.cpcards.co.uk/clear-business-cards-prices/ - 

Primary research 

Photographer's current social media/ website – Primary research have been done such having face to face conversation with the photographer in order to further understand her practice and the style of photography (film photography focused on travel and architecture, documentary photography; quiet nostalgic and sentimental) that she does in order to portray a clear brand identity for her which she can use and integrate to the visual mediums that she uses to promote herself, e.g. Instagram, email, website and business card. Research onto the current style of work format e.g. Instagram and website that she does as well in order to balance the current style with the identity, leading to look into brand identity and design that achieved a similar outcome to the intended brand identity for the photographer.

Shared Pinterest 

Me and Ruban also created a shared Pinterest board in order to know the kind of styles that we both like and prefer as well as so I can show her my ideas on what I'd want the branding identity to look like. The board really helped as it gave us the opportunity to talk to each other visually and I could also use it to show her examples of work that inspire me to make her branding and her opinions through it when we aren't meeting face to face also helping me to create designs faster.  

Secondary research

May Flower? – an invitation and stationary shop that specialises in wedding events. Specifically, they create invitations, set designs and photography which eludes to modern and stylish weddings through their use of muted nostalgic colours highlighting the importance of nature which is also reflected in their packaging designs ranging from card, to light papers such as tracing/translucent papers. The style of photography is also reflected throughout the website layout and product photography further emphasising the brands aesthetic and the style of service that they provide to their customers, making it an coherent and successful branding identity for the shop.

U-P (Sonia Rentsch Identity) – an Australian design/branding agency, that create Sonia Rentsch’s (art director and artist’s) brand identity. The agency created an effective and cohesive identity using ideas from Rentsch’s own style of geometric structures and everyday objects. This is also shown through the production of a publication showcasing Rentsch’s work alongside a website in which Rentsch can easily alter and update according to her projects.