Extended Practice Brief #5: Progress Meet-Up [Ruban X Graphic Design]

After my first meet up we've established a better understanding of which direction the branding should take.

• More greys and muted colours
• minimal and clear
• small 
• quite organic 

I've refined the business cards more towards the style that she wanted choosing grey and black as the main colours. She also mentioned that she preferred it to be portrait instead so I had to change the layout of the design in accordance to the portrait design and through our email exchange we decided on the final business card layout.

I showed her physical business card developments with the embossing done but I mentioned the difficulty that some of the type is too small so I'll have to make the logo bigger which she was fine about. I used 5 pt type for the info text at the back which I thought may have been too small of a choice and making her check it as well she agreed it should be bigger. 

I used two colours for the business card which was Gunmetal 300gsm with a much blueir tint and Dreadnough Grey from Canford. I personally liked both papers as I thought they fit her aesthetic so I showed her and made her choose which one she preferred but surprisingly she liked the Gunmetal which was bluer than I thought. Though I do still think that it fit the whole collateral anyways. 

For the postcard I decided to print it on two paper stocks 

• Extra White 250gm 
• Opaque Premium Wave Pure White Shimmer 250 gsm 

I personally liked it on the Shimmer paper better as I thought the shine of the paper adds a premium quality to the postcard along with how smooth it is and how it highlights her photographs very nicely. She also liked the shimmer better therefore we've finalised the paper stock and design for the postcard to this.

Thoughts & Reflection:

It was a really productive meet up as we have finalised most of the collateral that we're going to make and it also makes it easier for me to make them physically now as I already know what she wants and her style. So far, it's been going really good as a collab as we've definitely agreed on all of the things that we discuss and suggest. Hopefully the next time we see each other I'll be giving her the final designs or nearly finished physical collateral as we don't have much time left before their deadline.