Extended Practice Brief #5: Initial Ideas [Ruban X Graphic Design Collab]

Before meeting Ruban this Wednesday I create initial business card ideas that she may be interested in and some of the designs that we talked about before as well.

What she wants:

• Business card
• Travel related or inspired
• Maybe by train ticket of passport etc.

My Ideas:

• Business card inspired by train ticket information design
• Looking at her instagram, her work is very calm and 'earthy' so I decided to choose a muted colour 'pale green' to match her tone of voice. s
• Maybe emboss the back of the business card with some of her negatives (as she mentioned during the Photography X Graphic design Collab that she paints on them) it'd be a nice way of introducing her style on her business cards. 
• Serif type implying traditional stye (analog photography) while Sans serif considers the simplistic and calm tone of her photography style.

Drafts of initial business cards 

Initial Ideas

• Portrait Style – Simplistic Design and appropriate to showcase embossing pattern on the back.
• San serif type (Sofia Pro Regular 22 pt) - inviting, friendly yet quiet and tonal, fits with the muted aesthetic style. 
• Stamp motif (not necessarily a logo but can be a prominent illustration to the business card designs), shows her interest in travel photography in a direct way.   

• Landscape Style – more traditional business card design 
• Subtle reference to train ticket design with how the information are laid out on the page.
• 'RBN KTN' for example, a direct inspiration from the location short initials on train ticket and boarding passes. 
• style wise its the most familiar which may be effective to not go overboard with the design.

• Again, landscape but contemporary
• Minimal and irregular grid, makes good use of the white space
• Feels really spacy and airy; looks sophisticated and high end 
• Feels more corporate than freelance though. 

Along with these initial ideas I also have ideas for possible publication design that we could collab on e.g:

FFaswin Magazine

Cereal Magazine

Gold Dust

• Looking more towards documentary photography e.g. Gold dust Publication or more editorial with Cereal Magazine inspo 
• Sleek and clean 
• Full Bleed photos or more irregular layers 

 Thoughts & Reflections:

I think it'll be a substantial amount to show and start our collab so I can get an idea of what kind of style she is actually looking for, as well as show to her how I work and what I want from this collab as well. Hopefully, it'll go well and we get started with this collaboration asap.