PPP: Hawraf (Anatomy of a Design Studio)

HAWRAF; (HARD AT WORK, RUDE AS FUCK)

• Hawraf was a design studio consisting of Carly Ayres, Andrew Herzog, NIcky Tesla and Pedro Sanches in 2016. They use design to create new ideas, tech, to work for clients and themselves, 
• Worked on various fields like: brand identities, installations, websites, books films etc.
• They achieved various awards e.g. one of 15 under 30 New Visual Artists by Print Magazine (Andrew Herzog)
• They were all alumni at Google Creative Lab
• Their ethos: to create messages that would evoke people to 'say something back', and through tech, advertising and design they focus on concepting, designing, and developing interactive projects that engages people in new and interesting ways. 

3 documents I found most interesting/useful and why:

• Operations -> Culture : It was really useful how they set our their rules on what they strictly can and can't do in order for the partnership to be smooth. It's good to have rules and values set so you know what your working towards and if you're on the right track to your goals.
• Potential -> Internal : Similar to the first one, but also it lets you know how they are as an agency and really shows the fields in which they want to work more on and are proud of. 
• New Business -> Capabilities :  A good way to showcase their strengths and documentation of their achievements.

2 reflections I've made on running a design studio and having done research on HAWRAF:

• Maybe don't underestimate just how realistic the goal you're setting yourself is because you're working with other people as a team, and it's going to be really pressuring for everyone not just yourself to work out how you're going to achieve those goals. 
• Be open to communication and discussions – although they shut down the agency, there wasn't really any conflict, and they have kept their relationship professional.

1 system, idea or approach that I'm adopting or experimenting with as a result:

• Setting clear goals, values and ethos - being able to stand for what you believe in and also being realistic about setting goals and relationship values, being strict about the do's and don'ts.