Monday, 25 November 2019

COP: Research (Origen Mexico) – Ámbar Editores & Paola Gonzalez – Blok Design





  • Book celebrating Mexican culture highlighting various Mexican cultural references such as Black clay pottery of Oaxaca, filmmaker Alfonso Cuaron, as well as Barrancas del Cobre . It also expresses love for Mexico and the Mexican identity. 
  • It expresses the idea of time and continuity of time through the use of carbon paper which can be seen through between pages, indicating the idea that "The present is founded on, but would ultimately find it hard to recognise, all of the past, except that which immediately proceeded it." 
  • It also showcases the relationship between objects, narratives, beauty of the country etc.  through the different layers and foundations which come to be the visual manifestation of  how the Mexican cultural identity is made. Not only that, but the usage of various production material and techniques such as monochromatic image treatment and use of copy paper, also showcases the flow and continuity of objects, information etc. which may seem disparate but ultimately merge together in order to create what is know to be the Mexican culture.
  • The different colours that built up across the edge of the book also emphasises the development and continuity of the culture. And, through the different techniques used it gives the book a strong sense of identity and authenticity, as well as tangibility that the audience can personally experience themselves. 
  • Through the various elements and techniques used within the book, it gives the audience a real interactive experience in which they can engross themselves in the book more through the tangible elements that are put within it.
  • The uses of san serif type gives it a contemporary and progressive tone, which reflects the way in which the book is intended to be read and seen as it is exploring ways in which culture progressing throughout time through the past, present and future advances. 

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