PPP: Being a Pro (Studios of the Future)

• Building your own career to do what you want to do.
• Dreaming up ideas and studios of the future – doesn't have to be graphic Design
• *New Studio - borderless collab based around the world (agency) focused on building up individuals portfolio *read up on Intern Mag
• Digital mag - social chain (social media site activation) *Nine Sixteen
• KyraTV - mixing social media influencer culture and YT to get effective brand partnership in video form. 
• New York Public Lib – ads in Insta story format 

Today's Workshop

• 10 Year in the future - 10 groups
• Design Sprint
• Name & Branding
• Insight in predicted trends that the concept responds to or is about
• Can be about: Social Media Trends, AI, Impact of data in projects or industry, Voice Command and Voice Search, Influencers, Climate Change?
• The way the studio respond to the trends - how it provides customer, price of the services
• fictional case-study report
• Presentation formats can be - Keynote, Presentation, PDF
• Delegate roles early on 

PRESENTATION DECK:

• NAME & BRANDING – Insight, Insight Studios, Incite Studios 
• PREDICTED INDUSTRY TRENDS –
• HOW YOUR STUDIO MEETS THESE NEW NEEDS –
• PRICING STRATEGY – 
• CASE STUDY – 

Our idea

*An ad agency that uses Apple's new technology of contact lenses that lets users experience augmented reality. We intend to work with brand in order to elevate their brand and product from just information that user's read to advertising that the user's experience. 

Overview that Jocel and Libby created

(Branding and Presentation Kristen, Jake and Laveeza created)

I've worked with Jocel, Kristen, Jake, Laveeza and Libby as a group and we delegated roles to everyone based on the required objectives from the presentation deck. I was tasked with the Pricing Strategy.

Pricing Strategy – Value - Based Pricing

Off the bat I thought, it was only appropriate to use the value-based pricing for our service as an advertising agency, the performance and effectivity of the advertising is the main value of service that you are providing to your client. 

Along with Jocel and Libby who are doing the case study and background for the idea, we decided to use a 'previous' client in order to showcase what we do and an estimation of how well our service will do and how how we intend to charge our clients in relation to their brand value and the value of our service that we are providing for them.

"We chose value-based pricing as we are the first ad agency to fully take advantage of this platform, which effectively uses the current technology to elevate advertising from receiving to experiencing.

We advertised Chilly's water bottles to 18-25 years, by augmenting their vision to remove single use plastic bottles in everyday life and replace them with Chilly’s. This aligned with the brand’s ethos by creating advertising that realistically changed the surroundings to a better and more environmentally friendly place. This elevated Chilly's sustainable brand image and increased their sales by 40% and their net worth up to £45.5 million. We charged Chilly’s £1.5 million for our services through its success. The value of this partnership can even be seen in this room.

Insight studios operate on a strictly value based pricing as this allows us to generate revenue to further expand our practice to involve more household name brands.

Through our success, we are currently developing to integrate audio within our advertisements. This would further enhance the effectiveness of the advertisements, ultimately results in greater profits for our clients."

Thoughts & Reflection:

Overall, I thought our idea is quite good, it's experimental and something that might be quite plausible in the future. Although, I am worried that it can be something that will stir up ethical issues, as it may seem like forcing or manipulating people's 'reality' and bombarding them with advertising that they may not want or not even necessarily realise are experiences. Nevertheless, though for an ad agency I think it is a good idea to explore and something that will be quite profitable in this capitalist society.