- I've decided to just have one business card but combined the Baybayin with the tagline having - "Hello I'm Brylle (Bra-il) *in baybayin. and "Designer' - "Tigdisenyo" *in Bisaya my dialect.
- I've opted for an off-white stock at the end, rather than white/grey something in between was better. I figured it was a good in between and not exactly ordinary which gives its a unique flair along with the deep orange type.
- Overall, i'm really happy with the result I think it definitely reflects the personal brand that I wanted to present. The card is both professional and approachable/inviting. The accent colour gives it a fun tone as well and the minimal structure balances the vibrant mood to it.
- In producing the card I am aiming to print it on - Arjowiggins Curious Collection Touch Milk (300 gsm) one side has a more tactile texture while the other has a more softer 'skin' like feel. The distinct texture of the paper will give a unique aesthetic to the stock which will highlight the design of the card overall. It also, emphasises my interest in print/publication with careful consideration to card stock as well.
Envelop
- I've created a light grey version of the poster I've made which will go along with the envelop design. Opting for the orange/red shade, it's gives a strong distinct pop to the perosnal branding and will be eye-catching when along with other letters when in context with sending it to clients/employers etc. It's easily noticeable and memorable. I made it simpler by only putting the tagline on the flap instead and moved the info on the bottom left, giving more emphasise on it's colour.
- I will produce the poster A4 on Arjowiggins Keaykolour Grey Fog 120 gsm paper stock - it has a natural soft texture fit for the style established; whilst the envelop will be printed on Keaykolour Chilli Pepper 120 gsm with a similar texture and the same weight.
Poster
- Two variation of the poster design! I decided to keep the design from the development as I liked how they already turned out and doing more or less wouldn't make it look as good or approprite to the cohesiveness of the brand.
- Adding a poster within the brand also reflects my interest in print/publication design, showcasing spread designs and layout within a simple poster design.
- It includes my info on the bottom as well for more context.
Creative cv/ Invoice
- Creative CV - less illustrations used to make it look cleaner and neater.
- Added baybayin elements to make it more cohesive to the brand.
- I think the distinct look and irregular layout to the CV also reflects my interests and my personality. I think it'll be more memorable this way and would support my portfolio well.
- Invoice- cohesive with the collateral - using the tagline as a logo and a simple structure.
- Includes all essential info needed - Invoice number, account number, date, name of client, my info,
- breakdown (number, service description, quantity, rate per service *as I would only be starting out if I was to do commissions it would make sense for me to price my service per project rather than hour I think, but eventually as I establish a working flow I would change it depending on my circumstance), total, VAT, Payment methods, Terms and Conditions, Outro.
ALL
This is how all the collateral together. I think it turned out really cohesive as a whole. I'm happy with how it turned out overall. It also goes well with my website and portfolio altogether. It reflects the aspects that I wanted to show as my personal brand. I wanted it to be professional and inviting enough with the usage of distinct typefaces and colours. at the same time I think it also showcases my interest in Print, publication, research through careful stock considerations and design and information. It shows both me as a designer and also has subtle traits of my personality and culture which shows my audiences an effective idea of who I am, and together with my portfolio they ca understand my practice and apply my personal brand to the work and projects that I have done giving a full understand of my brand successfully.
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