Saturday, 16 May 2020

PPP Personal Branding: Collateral Development

Establishing a clear structure from my business card developments I've decided to create the rest of my collateral.

*Letter - envelop? to send to clients, employers etc.
*Poster - a fun addition can be more of a design addition rather than 'informative'.
*Creative CV - essential for my personal branding to send to employers
*Invoice - if I do do commissions/ freelance work at least I have an invoice design ready with all the essential information needed on it with my personal brand as well.

Letter/Envelop
  • Orange and grey version
  • Simplistic with the business card tagline design on the bottom left front side with the information grided on the top left and a smaller version on the flap.
  • Not too much but still consistent with the collateral. 

Poster
  • A fun addition to the rest of the collateral!
  • Decided to use baybayin - *Hello, I'm Brylle Vistal (TRANSLATION)
  • In this case I am using it for an aesthetic purpose and create interest and intrigue towards my practice. 
  • Also showcases a part of my culture in way through the script. May interest people to know what it is, or excite people that already know what it is!
  • Bold and bright, using the orange and blue!

 Creative CV
InitialDevelopment
  • In contrast, I wanted the CV to be more fun and unique.
  • I wanted it to show some personality rather than amounted with loads of writing to it.
  • Using more funky shapes and illustrations to display information makes it more engaging and easier to read and remember.
  • Information includes: Education, and Previous Projects outlining what I have done so far and for who and where. rather than long descriptions I opted for short once as I wanted the CV to be supported with the Portfolio instead. 
Thoughts & Reflection:
It was easier to make these developments because of the structure I've established with the business card. I've implemented similar layouts and experimented with the colour matches to make them match the collateral..

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