Wednesday, 8 January 2020

PPP: What I want to reflect within my Personal Brand

Throughout my development and experiences in the course I have become more confident and interest in certain areas than others. In particular I have leaned to enjoy research based and Branding briefs as well as Print/publication techniques. I feel like these are my strong suit as a designer and it's something that I feel very happy and passionate about learning. Especially, when doing my dissertation in *601 (more of 601 here!!!) when I was researching about east asian culture, I enjoyed the researched part the most and made me engage more with the design aspect of it as well. I am also becoming interested in improving my publication/print style and skills as I enjoy designing spreads and books by hand since my previous briefs in 2nd year. Branding is also another field of interest as I enjoy researching, it's a great avenue for me to explore researching in a more linear and focused way, geared towards specific themes, requirements which would let me explore new things. It's also a great way for me to experience networking and communicating with collaborators/ clients as well, improving my networking skills as a whole.

I don't really have a specific style in terms of designing, rather I can work in various ways depending on the briefs that I am doing. I would like to reflect this in my personal branding as it's something which I think is vital in my practice. Showing how I can work in a wide spectrum, effectively accommodating to different briefs/clients/trends etc.

I also want to showcase my personality through my personal brand. Particularly, my culture as I think it also reflects why I'm so interested in doing researched based projects. It can also show that I can give a different perspective on certain themes and how I can adapt my culture in ways that can be visually engaging and informative at the same time. In addition, I want my personal brand to be approachable and professional at the same time reflecting a balance between designer me and my personality.

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