Extended Practice Brief #2: YCN UKGreetings [Initial Ideas]

"Products that help connect people"

Theme Ideas:

• Events - Holidays e.g. Christmas, Valentines Day, Congratulations, Sympathy Cards, Birthdays, Mother's/ Father's Day
• For Teenagers 15-20 years old 
• Comedic and relatable ???
• Millennials ???
• Use Quotes ???
•  Have a motif - type, colour, pattern, layout 
• Narrative throughout each products 
• Single Illustration 

Main Ideas:

#1 Idea 

• Friendship Greeting Card 
• Possible friendship quotes
• Illustrations could be centred around objects/ food/ places/ inanimate objects etc.
• Single minimal illustrations?
• Monochromatic colours? restricted? – modern and sleek, contemporary 
• could be suitable for 'mature' 'older' audiences OR millennials

#2 Idea 

• Photography Cards 
• Landscape? Buildings? Sceneries etc. (along this theme)
• Magazine/ Editorial/ Postcard like layout
• Publication layout?
• "I MISS YOU" cards or 'SEE YOU SOON'
• something sentimental 
• brutalist serifs or sharp sans serif 
• minimal soft colours or minimal pop colours

#3 Idea 

• "MUNDANE ITEMS THAT REMIND ME OF YOU"
• Illustrative
• Colourful 
• May be nostalgic???
• Pale colour palette, traditional, classic type? Retro or handmade? handwritten, 'real' penmanship for a more homelier atmosphere

#4 Idea 

• 'Thank you' cards
• colourful patterns
• bring and bold colour palettes (complementary??)
• related to something like music, fashion, hobbies, entertainment etc. 
• metaphors, puns