COP: Looking into Visuals for Main Body Content

Problems with trying to get content from this research

• too focused on selection of models - model ethnicity, visuals of models
• usage of Asian celebrities to garner Asian consumers e.g. Kris Wu for Burberry
• Western celebrities cultural appropriating Asian culture for 'asian aesthetics - can be linked to pop culture?? 
• not really much on branding and identity
• have to research more on actual brand identity - logo, type, design elements 

https://www.huffingtonpost.co.uk/entry/asian-culture-appropriation_us_5cd20d2be4b0a7dffcce2e1e
http://www.thefashionlaw.com/home/luxury-brands-tailor-their-marketing-to-millennial-consumers-in-the-far-east
https://www.huffingtonpost.co.uk/entry/fashion-designer-prabal-gurung-asian-models_us_5bbfa6e2e4b01a01d688b4ff?ri18n=true&guccounter=1&guce_referrer=aHR0cHM6Ly9jb25zZW50LnlhaG9vLmNvbS8&guce_referrer_sig=AQAAAIASQiga6B0gvgflz8YMdV6Tp0ODaw0NiPMUCS23ClOi0NMzcgO-OqGhUmrUs_zZ6VnrW7TnSaOer0QzbnHV5KUeh7WH-y7f_MkXcHPRB9ySpKI4oTrooUkPVv_V5TNmI1ApJrJZG3042ApDpu6JNhyrxS8hPRiq26-XYLt17i6d
https://www.vogue.com/article/asia-major
https://asia.nikkei.com/Business/Business-trends/Luxury-brands-appoint-Asian-ambassadors-to-strengthen-digital-presence