Extended Practice Brief #6: Research [Nina X Graphic Design 2]

Primary Research

From talking and meeting up with the photographer, her bright and bubbly personality really stood out and clearly stating her needs and the designer’s was also striking and an appeal which could be referred to for the brand identity. Apart from personally contacting and having meet up sessions with the photographer, it was also essential to know how they are already presenting themselves on social media. In particular, Instagram is heavily used by the photographer to advertise themselves to potential clients, collaborators and employers. What’s evident in their account is the variety of styles and genres that they work with, e.g. fashion photography to fine art. Through this it became important that the brand identity should be able to reflect the photographers style of work but still be professional at the same time. It should also be to work on various platforms, apart from social media, in order to be fully cohesive to the presence that the photographer has and will continue to establish in the future. Also, the photographer has outlined aspects that they was evident in the design: a feather, bright or pastel , clean and variety for watermark, these considerations should inform the whole identity as well in order to present a cohesive and appropriate outcome.

Jetlag Brand Identity - Carly Berry

Graphic Designer Carly Berry created the brand identity for flight subscription service ‘Jetlag'. In particular her word mark design and cohesive aesthetic design was really effective in distinguishing the identity of the brand which appealed to the wide range of audiences the brand caters e.g. families, millennials. The choice of ‘wavy and playful’ word mark worked well with the ‘vintage 1950’s aesthetic...(which can be) nostalgic for some and modern...’. The word mark was also amplified through the choice of bright colour palette which can be used multiple ways with each other as they compliment and highlight the word mark well. Having a responsive word mark also allows for it to be used accordingly to any medium it will be applied to but still be cohesive to the entire brand identity. 

Association Irlandaise Identity - La Mouche et La Cloche

Association Irlandaise is a music and Irish dancing workshop and the studio La Mouche et la Cloche successfully created its identity through their choice of bright pastel colours and dynamic type design and layout. The studio created variations of different coloured pamphlets which are reflective of the playfulness of the event and the ‘...joyful notes and merry steps of the music...’. In particular the use of a free form layout for the title and headings within the pamphlet highlights the lively and exciting atmosphere of the event which falls perfectly within its identity. As well as their use of the soft sans serif font that gives an inviting tone to the design. It is also effective as it successfully appeals to its audiences and gives a visual representation of event as well.