I finally got to print to the final design on the stock that we choose.
This is the final design for Nina's business cards, instead of the initial logo that she wanted I pitched to her that a logotype might be better, especially using her name as it's quite simple and easily to remember name that she can use it effectively as a brand itself. For the logotype I used lowercase 'Mazius Display' showcasing a contemporary tone matching Nina's style and at the same time create a branding look that is appropriate for the mediums and styles that Nina does – fine art, fashion photography, product photography, commercial. I replaced the dot of the 'I" with the feather that Nina wanted in the design as I didn't want to make the cliche 'circle feather' designs but still make it prominent on the logotype. I think it worked effectively and made the logotype more stylish whilst keeping a very professional feel. the slanted 'l' and 'o' also gives it a dynamic effect giving a playful tone to it as well. I choose burgundy as it's quite a bold colour which is still inviting and cheerful. It also has a sense of luxury that isn't over the top and a classic feel that when used in the contemporary logotype gives it an overall modern tone to it.
The feather motif is continued on the back through a feather pattern, with the information centred on the card for a familiar layout that the audiences can easily read. Also, as there are limited information available it's important to keep the white space and design balanced and for the space to be properly utilised. Along with the serif typeface, a sans serif typeface was also used balancing the professional feel with a more inviting typeface that also compliments the feather pattern, overall creating a playful and bright atmosphere that is reflective of Nina's work and style.
The choice of card stock (Curious Collection Metallics – Rose Quartz 300gsm) also effectively compliments the playfulness of the design, as well as the contemporary and stylish style of Nina's work. The metallic shine also adds an interesting texture which highlights the design, which may also attract audiences to pick up her business card and look further more into her Instagram/ work, as it gives the audience an association of what kind of photography she does e.g. commercial, fashion photography.
In addition, as she wanted a watermark, I created a way in which she can make the logo into a brush preset, which she can change the size and colour to, making it easier and flexible for her, instead of giving her jpegs of pngs of the logo in different colours. Especially, as she works in a wide range of background for her photos it'll be inconvenient as she'll constantly be needing new ones to fit the photograph. having it as a brush preset will make this much easier for her to alter and navigate.
Overall, I think it's a really successful branding design, though it's small I think that I delivered a design which effectively represent and reflects Nina's style and work, despite not making it exclusive that she is a photographer. By making the audiences focus on the design of the business card they'll have a idea of the work she does and hopefully by associating it with the other mediums that she has, it's clear that business card was made in order to be cohesive with her current work and layout.
No comments:
Post a Comment