Overall, the whole collection successfully answers the brief given by UK Greeting by creating a collection that is cohesive yet individually strong. Through this the collection is able to connect to a wider range of demographic than the primary target audience, effectively interconnecting the designs of each collateral to other competing designs in stores.
The style of design colour, layout ad type is also consistent through the collateral making the collection work strongly together as a whole. The vibrancy of the design effectively presents the joy and bubbly feeling intended for the narrative and target audiences. The unique colour scheme allows the design to be more memorable and engaging as well. Though, the design could’ve been improved y testing out the actual materials, however, due to printing and location restrictions it is not possible. Testing the design physically, would’ve allowed for a more detailed refinement on the design such as pattern size on the allowed measurement or type size on the card. If given more time and chance, printing the collateral more refinements would be done to assess changes.
Though, all in all, the collateral effectively answers the brief and supports it’s ideas and theme well through its visuals and concept.
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