Friday, 3 April 2020

PPP Personal Branding: Collateral Research

Josh Walker
  • Bristol based designer and illustrator
  • “The design Inspiration was pulled from my personal traits and things that I like in my day to day life, such as colours, shapes and typography. I landed on simple, clean with a hint of playfulness which I think sums me up in a good way!” 
  • used bright and vibrant colours against darker shade to give a memorable impact as well as to be on trend. 
  • Carefully considered card stock as it was printed on 400gsm uncoated paper giving the card some texture.


Mathilde André
  • branding and editorial self promotional material
  • very consistent in the application of colour and type on each part of the collateral overall making it strong and cohesive. 
  • Interesting use of quote as well giving the promotional material a unique flair. 
  • Field of expertise is clearly demonstrated within the promotional materials and the branding showcases her style as a designer clearly. 
  • Choosing darker and deeper shades of colour highlights the mood and style of the brutalist typeface used overall complimenting the aesthetic of the collateral. 

Thoughts & Reflection:
Overall, both designers have effectively created personal branding materials and design related to them and their practice, using colours, items and stock reflective of their work and style. Similarly, to them I will also aim to create personal branding that is reflective of me and my practice.

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